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Nexo, the digital financial platform, has announced that it has been named a financial partner of the Argentine Football Association (AFA), in a move that represents an important step in the company’s expansion in South America ahead of the tournament. World Cup 2026.
The agreement establishes a platform Nexus Together with one of the most famous international football teams, it also strengthens its ambitions in Latin America, where the company recently strengthened its presence there through the acquisition of the Buenbit platform and the establishment of a regional center in Buenos Aires.
Federico Uggi, CEO of Nexo subsidiary Buenbit, emphasized the cooperation between the two organizations, saying: “The Argentine national team represents the highest level of sport, built on talent, passion and unwavering commitment to success. At Nexo, we share this standard. As our presence expands in Argentina and throughout South America, this partnership is a football partnership. The customers we send here.”
The development of technology meets the success of international football
The agreement was officially unveiled at a high-profile signing ceremony in Buenos Aires, attended by executives, journalists and invited guests. This event represents the start of a partnership that combines the expertise of digital finance with the promotion of a world-renowned sport.
Leandro Petersen, Director of Sales and Marketing at the Argentina Football Association, expressed the importance of this partnership: “We are happy to announce a new partnership with a strong international expansion that is in line with the international strategy of the Argentina Football Association, which we have been building in recent years through agreements with leading companies in terms of technology and technology.
Petersen added: “The arrival of Nexo as the official digital partner of the Argentina national team not only shows the growth of our brand in the world, but also shows the interest that international companies are showing in cooperation with Argentine football and one of the most famous teams in the world.”
Petersen also drew comparisons between performance in business and sports, noting that success in high-profile sports, just like in business, depends on a clear strategy, discipline and the ability to excel when it matters most.
The agreement comes at a crucial time, as Argentina enters the competition World Cup Coming as the title holders, competing in the North American area, improving the international exposure of the Argentine Federation and Nexo.
The Nexo alliance is not the only one in this World Cup
Rather than just a single grant, the 2026 tournament is known to be one of the most inclusive crypto tournaments in history. FIFA has already signed a landmark agreement with blockchain-based prediction platform ADI Predictstreet as an official partner, allowing fans around the world to interact with matches through prediction markets with the help of data built on… Crypto.
This comes after FIFA’s move to Web3, including its creation of a blockchain ecosystem for digital collections and fan communication.
Fan access and monetization are also streamlined through blockchain technology. FIFA has been experimenting with non-fungible token (NFT)-based ticketing and digital ownership by 2026, mixing integration with access rights and creating new business segments around the game.
A note Nexo is a partner of the Argentina Football Association ahead of the 2026 World Cup appeared for the first time Cryptonews Arabic.
