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Cryptocurrency exchanges are often seen as a crowded field, a race for speed in which only the most adaptable will survive. Since its foundation in 2021, it has been able to… Zoomix To carve out a distinct space for himself by mixing high-performance technology with a surprising philosophy that puts the user first and focuses on simplicity.
Driving innovation in one of the world’s most developed markets is Fernando Arenda, Marketing Director at Zoomix. With a deep understanding of European regulatory transformation and a passion for community growth, Fernando guides the platform through the complexities of MiCA and the changing needs of modern traders.
We caught up with Fernando to discuss everything from his strategic partnership with the Haas Formula One Team to why the future of finance lies in the hybrid bridge between CEX and DEX.
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BeInCrypto: Zoomix was founded in 2021 with the primary goal of focusing on users. In a crowded exchange market, how does Zoomix practically translate this philosophy into the daily trading experience?
Fernando Aranda: In 2021, we created Zoomix with the aim of bringing commerce closer to users, putting them at the center of the product and promoting a strong sense of belonging and community. Over the years, we have implemented different strategies in line with this philosophy, and we believe that we are now beginning to see tangible results.
We are constantly evolving as a brand. Every week, we receive feedback and suggestions for improvement in our various channels, each of which is carefully considered and addressed. This commitment to actively listen, show genuine interest and apply user feedback to the product strengthens the relationship with our community and proves that their contributions really matter.
Zoomix is also committed to the principles of fairness, integrity and transparency. This equity is reflected in clear and consistent business rules, verifiable business execution and asset visibility. We provide secure and seamless access to users, KOLs and high-volume merchants, and offer optional KYC for compliance for users with high privacy requirements. In this way, we drive the growth of the platform naturally through word of mouth recommendations, since there is no better marketing than an honest recommendation.
BeInCrypto: Zoomix is an official partner of the Haas Formula One Team. What is the strategic link between the world of Formula One and digital currency trading?
Fernando Aranda: I think everyone understands how big this sport is. Formula One, like other major world sports, is an effective and powerful means of media exposure and a powerful branding tool. We worked with Oliver Berman for many years because from the beginning we noticed that he had an innate talent. His development and growth allowed us to take this step and finally opened the door to this opportunity with the Haas Formula One Team. Our goal now is to continue to present ourselves to the world and to promote fundamental values such as reliability and safety with the support of a recognized and prestigious brand in the world like the Haas Formula One team.
BeInCrypto: As the industry moves toward greater regulation, Zoomix has obtained MSB licenses in Canada and the U.S. How important is this to building long-term trust with European investors?
Fernando Aranda: As regulation tightens around the world, compliance is no longer just a box to be checked – it’s a sign of trust. In terms of safety and compliance, Zumix has regulatory licenses including Canada MSB, US MSB, US NFA, and Australia AUSTRAC, and has successfully passed security audits conducted by Hacken.
Europe, especially under the MiCA regulation, is moving towards a framework in which transparency, custody standards, anti-money laundering controls and operational capability are non-negotiable. When European users see that a trading platform is really operating in compliance in North America, it sends a clear message: this is a platform built for the distant future, not just to avoid regulation.
From a product and innovation perspective, strong compliance actually enables growth. This allows us to design products with enterprise-level risk controls and build integrations with regulated partners. For European investors in particular, confidence is built over time with consistency. A strong compliance framework ensures that innovation at Zumix takes place within clear boundaries, protecting users and creating a foundation on which new products can be sustainably expanded.
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BeInCrypto: How do you balance the need for simplicity for beginners with the demands of professional performance for experienced traders?
Fernando Aranda: This balance is one of the most difficult and important things to achieve correct results. At Zumex, we approach it through progressive complexity. Beginners should feel comfortable from day one, while professional traders should never feel restricted as they develop.
For new users, the focus is on a simple interface and clear input processes. As users gain more experience, the platform automatically opens up to advanced command types, execution controls, and API calls. In the backend, they all use the same underlying infrastructure. We don’t run a “watered-down” engine for beginners and a separate engine for professionals – we build a high-performance system and show them different layers of it depending on the user’s needs. This way, simplicity is a choice, not a limitation.
BeInCrypto: Copy trading has become a major entry point for many. What makes Zumex’s approach unique, especially for those who are afraid of technical analysis?
Fernando Aranda: Copy trading is often the first step for users who want exposure to the market without being immersed in charts. At Zumex, it’s not just about copying trades, but about education and risk control. What makes our approach different is the strategy providers we carefully select – we focus on consistency and historical performance, not hype.
We provide clear performance indicators such as win rate and withdrawal ratio so that users do not need deep technical analysis to make informed decisions. For those who feel afraid, copy trading becomes an educational layer. Participate in monitoring how experienced traders manage risks. Over time, many of them switched to independent trade. It’s a structured way to engage with more confidence.
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BeInCrypto: It also offers the “Increase Trading Capital” feature. Can you explain how this feature works?
Fernando Aranda: This function is designed to solve capital efficiency. In many cases, excellent traders have solid strategies, but are limited by the amount of capital they have available. With this feature, Zumex gives qualified users access to additional trading capital within strict risk parameters. It is built with clear rules regarding the withdrawal ratio and profit sharing, to ensure the protection of the platform and the trader. It allows disciplined traders to trade close to their true potential.
Pins on Crypto: Explain as EU Marketing Director, what specific trends do you see among crypto adopters in Europe currently?
Fernando Aranda: Europe is mature as a market with a strong institutional focus. Cryptocurrency holdings are growing in Europe primarily as an investment tool rather than for daily payments – with most holders treating digital assets as medium- to long-term investments.
Organizational clarity influences behavior. The implementation of MICA was a boost to confidence among European investors, making the market seem safer and more consolidated. Adoption is growing widely but diverse; Ownership doubled in markets such as Greece and Lithuania, indicating an expanding user base across the region. Unlike markets in Asia or Africa where cryptocurrencies are often used for transfers, Europe still leans towards regulated products and institutional flows.
Pins on Crypto: Where does Xumix fit into the debate between decentralized versus centralized exchanges in the next three to five years?
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Fernando Aranda: We see that it is not a choice of this or that, but as a spectrum. Centralized exchanges (CEX) continue to serve traders who want depth of liquidity and efficiency of performance. However, the sector is evolving towards more user control. This is why Zumex has developed integrated decentralization capabilities. Our platform now supports a DEX component that allows users to connect wallets and trade directly without needing to know the client.
Instead of keeping these worlds separate, Zomix’s strategy is hybrid in nature: giving users the flexibility to choose between a centralized and decentralized experience within a single ecosystem. This hybrid model allows us to serve both traditional merchants and privacy-seeking Web3 users.
Pins on Crypto: Finally, explain what is the next major milestone for the Zumex platform?
Fernando Aranda: One of the most important achievements is our expansion in Real Assets (RWA). We see real assets as a key bridge between blockchain technology and public life. The process of tokenizing assets such as bonds, commodities or real estate allows blockchain technology to go beyond speculation into a current economic benefit.
However, for us, real-world assets are not just the same as tokenized assets, but make this value available and spendable in the real world. This is where the Zumex card, launched in partnership with the licensed Swiss financial institution UR, becomes a major turning point.
Pins on Crypto: Explain how Zumex paper fits into this vision of real-world utility?
Fernando Aranda: Think of the Zumex Card as the heart of our hybrid ecosystem, a multi-currency global financial instrument that allows users to bridge the gap between their digital wallet and their everyday expenses. Consider it not just a card, but a gateway to financial freedom.
It places the Zomex Card at the center of our view of real-world assets, starting with the Swiss security where UR holds the assets to ensure institutional protection and respect in every transaction. It facilitates the seamless connection between digital and traditional finance, allowing users to convert USDC into major fiat currencies such as USD, EUR and CHF for global spending with ease. Since the card is completely virtual and compatible with Apple, Google and Samsung Pay, your cryptocurrency earnings are immediately usable for anything from your daily coffee to international memberships.
To further support the community, we have integrated premium incentives such as 1% monthly cashback and a free Pro upgrade that eliminates withdrawal and SEPA fees. By offering a free version with no annual fees or inactivity fees, we’ve removed traditional barriers and made the transition to a safe and feasible cryptocurrency-integrated lifestyle.
Our goal is to ensure that blockchain technology truly “illuminates public life”, connecting decentralized technology to the Zumex card, and ensuring that the value generated through our platform, whether for trade or real-world assets, is always available for users to leverage in the real world.
