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Notice how crypto news stories disappear without a trace. Articles questioning the influence of quietly sponsored press releases from major cryptocurrency sites have disappeared, leaving little evidence that they were ever published.
At the same time, thousands of promotional ads continue to flood the sector, shaping narratives, moving markets and blurring the line between journalism and advertising.
The Hidden Pipeline That Fuels Fear of Missing Out (FOMO)
The Chainstory team analyzed it Number of 2,893 press releases It was distributed between June 16 and November 1, 2025. The study used AI-powered sentiment ranking and risk profiling, with data culled from blacklists such as CryptoLegal.uk, Trustpilot, and scam alert feeds, and the report found:
- 62% were launched by high-risk projects (35.6%) or confirmed fraudulent projects (26.9%).
- Low-risk issuers accounted for only 27% of issues.
- Fraudulent or high-risk content dominated around 90% of releases in some areas such as cloud mining.
It turns out that the general nature of the content was very promotional:
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- Neutral: 10%
- Overrated: 54%
- Clearly promotional: 19%
The breakdown of content types showed how trivial the coverage was:
- Minor product modifications or feature updates: 49%
- Trading platform listing ads (spam): 24%
- Material corporate events (financing, mergers and acquisitions): 2% (58 issues)
Based on this, the researchers concluded that this dynamic creates what is called an “artificial legitimacy cycle”. Suspicious projects buy guaranteed advertising spots on dozens of sites, including popular financial portals, sidebars and specialized cryptocurrency aggregators.
Visibility allows these projects to add “incarcerated in” sections and leverage the recognition factor to pay FOMO among individual investors.
Deliberately stuffed headlines with marketing buzzwords like “AI-powered revolution” or “RWA Game-Changer,” which newsrooms would probably reject if submitted for review.
PR dollars speak louder than facts
The ecosystem seems to be replicating the abuses in TradFi. sec data shown what you do Press releases accounted for 73% of pump-and-dump plans for small-cap OTC stocks between 2002-2015.
The impact on the digital currency market is huge, as algorithmic trading bots that collect keywords like “partnership” or “listing” automatically trigger buy orders.
This results in temporary price injections in the short term, often followed by unexpected drops when the underlying project fails to meet expectations.
Complicating matters further, the FTC’s rules for native advertising require clear disclosure. In practice, many crypto sections of “press communication” appear neutral, removing the stigma of sponsorship and creating the illusion of independent verification.
Individual investors often interpret the presence of content in known domains as evidence of legitimacy.
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Who controls cryptocurrency coverage?
The results of ChainStory were revealed and achieved initial virality in the cryptocurrency media, with coverage appearing on TradingView, Cocoin, MEXC and other platforms. However, key items have disappeared without explanation from many platforms.
- Investing.com – It was the address Previously “Cryptocurrency press releases are dominated by high-risk projects, ChainStory study finds”.
- Crypto potatowhat you do described Newsletter services have turned publishing into a “paid commodity.”
No 404 errors or notifications appear. The posts were simply removed from the search and archive.
An email obtained by PennCrypto indicated that sources indicated that an executive of a company involved in the payment for hedging system reached out to these platforms, citing allegations of data errors or bias.
Some editorial teams responded by suggesting a broader weakness: the power of advertisers over editorial independence.
It should be noted that most cryptocurrency platforms rely heavily on press release distribution revenue, especially during bear markets or when advertising budgets are tight.
It can therefore be assumed that critical reports that threaten this source of income can lead to quiet cancellation or editorial self-censorship.
Crypto Potato’s Yuval Goff responded to BeanCrypto’s request for comment, saying that he “is not involved in the day-to-day running of the site/editorial, and will ask about it.”
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The man in the center: Nadav Dakner and Chainwire
At the heart of the paid press ecosystem is Nadav Dakner, co-founder and CEO of Shinwire (MediaViews Ltd), which promotes “guaranteed coverage” on cryptocurrency sites and traditional financial markets.
“Publish your cryptocurrency and blockchain news with guaranteed coverage, in industry-leading publications,” Chainwire said.
A source familiar with the matter revealed to BeanCrypto that Nadav was the driving force behind the removal of the articles.
Chainwire reflects the practices highlighted by ChainStory: distribution to dozens of points of sale in exchange for exposure, often leveraged to influence the behavior of individual investors.
Despite the scrutiny, Chenwire remains influential:
- Named “Best News Distribution Platform” at the Coingab Awards 2026 (February 2, 2026).
- Preserve Strong ratings in G2 for 2025 campaigns.
At the same time, Dakner’s previous projects are more contextual. He co-founded and co-founded Market Across and Inbound Junction in The 2017 Gladius coin offering, which raised about $12.7 million in eth.
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said she Court Gladius was sued in February 2019 for a securities registration violation, requiring it to repay the money and register, but without any fines for self-reporting.
The Gladius site said that It has been resolved later that year without full compliance, leaving investors without compensation.
The court papers in Gladius v. Krypton Blockchain Holdings (2018) stated that Darkner introduced Gladius to Krypton Capital (founded by Ilan Tzoria). Inbound Junction is featured in the white paper as a marketing/PR partner.
Some reports portray Dakner as a true marketing manager and investor. Mention of an investigation you have conducted Ventelegram The Cryptoticker (October 2025) bottle From funding routes linked to wider fraud networks, including figures such as Jerry Shalon, Vladimir Smirnov and Gal Barak.
It should be noted that these links are indirect, since no charges have been brought against Duckner.
He also faced Chenware in 2025 Accusations Separated from exploitative practices, such as unpaid “test” campaigns and ignoring publishers.
To date, no significant direct connection between Darkner or Chainwire and Chainstory projections has been shown.
Overlapping ecosystems and the simultaneity of events raise questions about whether business relationships prevent monetary coverage.
The quiet amplifiers that shape the cryptocurrency markets
Chainstore’s research reveals a market where credibility can be quietly bought, manipulated or erased. When critical reporting disappears from the archives, it reinforces the ambiguity and artificial legitimacy that fueled the original fears.
Individual participants in the noisy crypto environment have to be questioned constantly. Check the data on the chain, independent sources, and trust in PR revenue to avoid falling into the “pay-to-play” trap.
The information wars continue in the crypto market, and the most silent editions – such as the deletion of posts, the change of archives and the deletion of analytics – are often the most telling, revealing hidden tools that shape the impressions, the sentiment and, ultimately, the results of the market.
Chainwire did not directly respond to a request for comment sent by BeINCrypto.
