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Championship Penguins have announced a historic partnership with Premier League giants Manchester City.
This represents one of the most notable crossovers to date between the original Web3 brand and global sports fandom.
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The Penguins championship team’s deal with Manchester City signals a new plan for the NFT game
The collaboration will be launched An exclusive collection of NFTs Along with premium products, it expands Muscle Penguin’s reach beyond the traditional cryptocurrency audience.
“We are excited to announce that we will be collaborating with Manchester City on collectables and luxury products to bring Bingo to millions of Man City fans around the world.” books Pudgy Penguins site in post.
The team added that the partnership is designed to work both ways. This means bringing PENGU to its fans around the world, while introducing Manchester City to Penguin’s wider audience.
The NFT and merchandise collection is scheduled to be released on January 17, 2026, and will be aimed at an 18+ audience.
With Budgie Penguins recommending “high-end collectibles and low-end merchandise,” this indicates a focus on premium positioning rather than mass-market NFTs. This strategy reflects the sector’s recent shifts towards quality, brand recognition and true cultural relevance.
It is worth noting what this partnership means for the Budgie Penguins team, as it represents a major strategic expansion. Manchester City boasts one of the world’s largest and most commercially engaged fan bases in football.
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This gives Plump Penguin access to millions of potential customers who are already used to buying licensed merchandise and collectibles associated with their favorite club.
By joining forces with a top-tier sports brand, Badge Penguins continues its push to position Bingo as a mainstream intellectual property rather than a cryptocurrency-only character.
Why bet a fat bet on the culture and not on the short-term price
This decision also highlights how Established sports institutions I started experimenting more and more with digital collections Previous NFT cycles have fizzled out.
Rather than launching standalone speculative NFTs, such collaborations focus on brand history, physical merchandise and fandom. It should be noted that these are areas in which football clubs really excel.
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Despite the headline announcement, the PENGU token did not show an immediate or noticeable price reaction.
The price of PENGU is down almost 5% in the last 24 hours and was trading at $0.01222 at the time of writing.
This partnership appears to be more of a long-term business play than a short-term business incentive. However, sentiment around the symbol remains largely optimistic.
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Tasman, another popular user
“…Just look at how $PENGU is in 2026, up 60% from 2025!!! Be confident in 2026, the Penguins will reveal themselves clearly.” books up to
Tasman noted that several major projects, including OKX and Crypto.com, already mention penguins in their posts.
While the price action remains for now, the Budgie Penguins and Manchester City partnership reflects a wider trend. Successful brands on the Web3 are increasingly competing for cultural relevance and global reach.
This is in contrast to focusing only on string metrics, and is very similar What BitMine did.
If executed well, the January 17th launch could become a blueprint for how the NFT interacts with the mainstream sports community in the next phase of cryptocurrency adoption.
