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Basic Attention Token (BAT) has risen more than 100% since October 11, reaching $0.2619 and approaching a new peak in 2025. Meanwhile, Brave surpassed 101 million monthly active users in September.
Use Brave as a platform to earn and use BAT. Users can earn BAT by watching privacy-friendly Brave ads, which they can use to reward content creators or exchange for other currencies.
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BAT’s rising price sets it apart from the broader altcoin rally
Although digital currencies have recovered from… October 10 liquidation incidentHowever, BAT stands out. The coin is trading at $0.2664, achieving an increase of 20% in 24 hours and 53.4% ​​in the past week, according to the data. CoinGecko. In contrast, many assets remain below their pre-liquidation value.
The increase places BAT’s social token class as the second best performer in the past month, after privacy coins.
Reflect the growth in use Privacy-focused platforms The continued accumulation of BAT is a trend towards privacy-focused digital ecosystems.
Meanwhile, it now owns the Brave platform 42 million daily active userswith data on the chain highlighting the interest sustained by large volume holders in recent months.
BAT’s market capitalization exceeds $397 million, with approximately 1.49 billion tokens in circulation out of a total maximum supply of 1.5 billion.
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Its recent momentum has attracted the attention of retail traders. Trading volume increased significantly, as Etherescan noted, with 3,107 transfers in the last 24 hours, representing a 72.32% increase from the previous period. Analysis on the Etherscan chain also shows that BAT has 437,801 holders.
BAT’s role as a privacy tool and social reward mechanism puts it at the center of two trends, namely social tokens and privacy coins.
A growing number of Brave browser users support the use of the BAT currency
Brave jumped road block 101 million monthly active users as of September 30, reflecting rapid growth. The browser has added about 2.5 million net new users every month for two years. With 42 million daily users, the DAU/MAU ratio is 0.42, which indicates high user engagement and retention.
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Integrated with Brave, the Brave search engine processes approximately 20 billion queries annually, including 1.6 billion monthly searches and more than 15 million AI-generated answers daily.
Moving from a privacy-focused tool to a vast digital ecosystem allows Brave to compete directly with major browsers and search engines.
Privacy features on Brave include:
- Powerful ad blocking system via Brave Shields,
- block trackers,
- storage partition,
- global privacy control, and
- Prevent tracking bounces.
The platform also offers Leo, an AI assistant focused on privacy, as well as a VPN with around 100,000 subscribers. It supports the built-in Brave wallet Zcash protected transactions and Web3, strengthening its decentralized offering.
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BAT operates the Brave reward system. Users earn BAT for viewing privacy-friendly ads from major brands like Amazon, Ford and eBay.
Creators are compensated through the Brave Creator program, going beyond traditional ad networks. BAT’s widespread popularity reflects its position as the 14th most distributed token on the chain.
However, it still faces strong competition from privacy-focused browsers and must navigate changing regulatory challenges.
The next few weeks could determine whether the increased interest turns into a lasting institutional commitment, especially as… Crypto market Year-end fluctuations.
