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Steak ‘n Shake has bought $10 million in bitcoin, marking a major escalation in its strategy to turn fast food revenue into a treasure trove of corporate digital currency.
The acquisition represents the latest stage in the 90-year-old chain’s “Bitcoin to Burgers” initiative, a financial transformation that turns operating cash flow directly into digital assets.
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Stick & Shake claims that Bitcoin’s strategy leads to the “best in the industry” growth in 2025
The program, which was launched in May 2025, integrates Accumulation of digital assets In the day-to-day operations of the company.
By accepting Bitcoin payments and directly marketing the cryptocurrency category, the chain aims to modernize its capital structure.
The company’s management describes the model as a “self-sufficient system”. In this context, improving the quality of food leads to increased income, which is then channeled into the institutional reserve of Bitcoin.
According to internal data, The strategy achieved tangible results. Last year, the company reported a double-digit increase in same-store sales, driven by its adoption of Bitcoin, which allowed it to significantly outperform the industry.
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“By 2025, Steak N Shake has achieved double-digit same-store sales growth – the best in the industry! Becoming a Bitcoin company has given our business a huge boost, allowing us to further improve the quality of our food.”.”
Most importantly, the chain positions itself as a “bitcoin only” entity.
Despite a recent survey conducted by companies where 53% of respondents were in favor Add Ethereum (ETH) as a payment option, except The leadership explicitly rejected the proposal.
This decision reinforces a radical philosophy aimed at securing loyalty from a specific, ideologically driven market segment.
Additionally, BTC integration extends beyond the budget and into the workforce.
Last October, Steak & Shake Update Its salary structure to allow its 10,000 employees to receive a percentage of Their salaries are in Bitcoin. This step indicates the vision of the company An asset as a viable store of value It looks like paper currency.
Founded in 1934, Steak & Shake operates hundreds of locations in the United States and internationally.
Its latest move reinforces its position as an anomaly in the traditional food sector, attempting to modernize an old brand by tying its long-term financial health to the performance of the world’s largest digital currency.
