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There was a major policy change as X removed cryptocurrencies and betting from the list of prohibited industries for paid promotion, allowing influencers and KOLs to legally monetize crypto content on the platform.
This change represents a significant reversal from the ban that has been in place since at least June 2024.
The change included the removal of the entire category of financial products, including loans, investment services Digital currencies, from advertising policies in X.
Analyst Davey Ignace noted that cryptocurrencies are no longer listed among the prohibited sectors for paid promotion.
Betting was also removed from the list, while other industries such as pharmaceuticals, tobacco, weapons and weight loss were added.
Requires a paid partnership policy New The platform allows influencers to disclose any promotion in exchange for compensation.
Nikita Beer, product manager at
Posts created as part of a paid partnership must now include the “Paid Partnership” tag. Influencers are responsible for ensuring that the content complies with applicable laws, including FTC Regulations Advertising and certificates.
The updated X policy now distinguishes between paid partnerships and traditional advertising. This means that content prohibited in paid partnerships can be allowed through X ads.
The policy update sparked mixed reactions in the cryptocurrency community, with some users celebrating the return of cryptocurrency promotions.
Analyst Benjamin Cowen noted that the change is not accepted by everyone, and he highlighted what this change means for the business models used by cryptocurrency influencers.
Cowen warns that 90% of crypto influencers now need to find a new business model that does not simply involve declaring that they like a project that they have been paid to promote, allowing them to throw their stakes at people they trust.
Ron also expressed concerns about the application, noting that the platform now prohibits any user who promotes (shilling) digital currencies, whether disclosed or not. Ron said that the latest move lays the foundation for future restrictions on Twitter cryptocurrencies.
Ron wrote that it should be for “paid partnerships”, but who can tell the difference between someone who promotes a token without being paid and someone who is paid to promote? There will be a big blocking wave on CT, and everyone is afraid to promote the token.
Public sentiment suggests that this policy change could reshape cryptocurrency marketing on X (Twitter). Cryptocurrency influencers who previously relied on informal promotion need to adapt their strategies.
Brands now have a clearer and more legal path for their campaigns, as long as disclosure rules are strictly adhered to.
The update takes effect immediately, signaling X’s attempt to balance regulatory compliance and monetization for creators.
This phase of platform transformation requires that transparency and proper classification become the cornerstones of any successful marketing strategy for cryptocurrencies in X.
