TRUMP and MELANIA meme coins leave retail investors with $4.3 billion in losses



President Donald Trump and First Lady Melania Trump launched their official crypto tokens over a year ago. Today, these digital assets have wiped out $4.3 billion in retail investor wealth.

Cryptorank showed that 2 million ordinary investors currently have losing positions, while 45 portfolios that were disposed of earlier achieved total profits of $1.2 billion. For every dollar earned by insiders, individual investors lost $20.

Trump coins collapse up to 99% amid huge insider profits

The rapid collapses of these tokens, accompanied by the large profits of the first insiders, have caught the attention of many observers in the sector.

Blockchain analysis company Cryptorank revealed that the TRUMP token fell 92% to $3.55 from its high of $75. While the MELANIA token fell 99% to 11 cents from $13.05.

The broader cryptocurrency market during the same period saw a drop of more than $1 trillion in value, however, researchers attributed the sharp drop in presidential tokens to structural design and not to general market conditions.

Blockchain investigations showed that anonymous accounts linked to core developers regularly withdrew decentralized liquidity from the pools.

In December 2025 alone, blockchain analyst Ember CNN reported that the platform issuing the TRUMP token transferred $94 million in USDC to the cryptocurrency trading platform Coinbase.

The developers have adopted a strategy called unilateral liquidity provisioning on the Metora decentralized platform.

On this platform, insiders only deposit TRUMP and MELANIA tokens without combining them with their dollar equivalent.

This strategy programmed an automated market maker to continuously sell insiders’ shares to new retail investors. The assets were quietly converted into USDC.

In addition, the threat of token dilution continues to loom over the heads of the remaining investors.

Cryptorank data shows that developers have tied up $2.7 billion of insider tokens in smart contracts through 2028. Since this deadline coincides with the end of Trump’s presidential term, it establishes a highly structured exit strategy.

This means that retail investors who find themselves at a loss will probably build up the necessary liquidity for an eventual insider exit when these tokens are put on the open market.





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