Bitmine invested $200 million in a company owned by popular content creator MrBeast to combine DeFi with financial services.

Bitmine Immersion Technology, known as one of the most prominent companies in the field of Ethereum vault management, announced a $200 million investment in “Beast Industries” owned by famous content creator “MrBeast”.

The announcement was made ahead of the company’s annual meeting, with the transaction scheduled to officially close on January 19, 2026.

The partnership aims to explore the integration of decentralized finance (DeFi) solutions into the new financial services platform being developed by “Beast Industries”, a move aimed at connecting digital assets with the content producer economy.

Beast Industries is preparing to expand beyond entertainment, with CEO Jeffrey Hausenbold revealing plans to launch a financial services platform in addition to a communications service called Beast Mobile targeting a large audience led by content creators.

“MrBeast” also recently filed for a trademark for “MrBeast Financial,” raising expectations for an initiative in the financial technology space that would include banking and investment services and perhaps crypto-related solutions.

Thomas “Tom” Lee, chairman of the “Bitmine” board of directors, described the transaction as a strong support for the vision of “Beast Industries”, believing that “MrBeast” is the most outstanding content creator of this generation, with broad influence on Generation Z and Alpha Generation, as well as the entire younger generation, emphasizing the compatibility of the values ​​​​and visions of both parties.

Also read:

London Stock Exchange launches blockchain-based settlement platform to link cash to digital assets around the clock

Bitcoin hits $98,000, market dominance grows… Ethereum approaches $3,400