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World Liberty Financial, a decentralized financial service associated with the family of US President Donald Trump, has entered the cryptocurrency lending market as its $1 stablecoin costs more than $3.5 billion in circulation.
The service launched its own brokerage and lending business, Freedom Global Markets, on Monday he came In the company document.
The new online platform allows users to rent and lease digital assets within a single blockchain marketplace built around USD1, a USD-backed stablecoin platform, and its official token, WLFI.
Users can deposit assets as collateral, including Ethereum, Bitcoin, and major stablecoins such as USDC and USDT, with infrastructure powered by Dolomite.
Blockchain Lending Returns As Global Financial Freedom Boosts USD1 Stablecoin Momentum
World Liberty Financial said this launch represents the second major launch in the project, following last year’s launch of USD1.
Stablecoins have grown rapidly, Access Its market value is about $3.48 billion, and the total export earnings have already started to circulate.
USD1 keeps its peg to one dollar and is spread across several blockchains, with the largest share on the smart chain BNB with about 1.92 billion tokens, followed by Ethereum with about 1.31 billion.
A small but growing following is available on Solana, Aptos, Plume, Tron, and many new networks.
The launch of the lending service comes as loans on the blockchain have also started to fall for several lenders in the CeFi sector in the past.
report Galaxy Research reported that cryptocurrency-related lending reached a record high of $73.59 billion by the end of the third quarter of 2025, surpassing the 2021 peak.
DeFi lending software accounted for $40.99 billion of that total, accounting for 55.7% of the total lending market and growing at around 55% quarter-over-quarter.
Unlike the previous cycle, growth was driven by stable debt, transparent discounting strategies, and supply chain risk management.
The role of the USD1 stablecoin is expanding to include the banking and cryptocurrency markets
World Liberty Financial’s move puts the company in a booming phase, where the demand for lending to digital assets is growing as investors seek capital without having to sell their assets.
The World Liberty Markets program is designed to expand the use of USD1, allowing owners to use the stablecoin while accessing borrowing opportunities, the company said.
Users who donate one American dollar have the right to benefit from the current program of the project, which distributes prizes according to the situation.It has been reset The company has a bonus campaign for early adopters, offering WLFI incentives for USD1 deposits.
The opening period is related to the growth of organizations and the management of stablecoins.
Earlier this month, World Liberty Financial confirmed that its credit union had submitted a US banking license to the Office of the Comptroller of the Currency.
World Liberty Financial filed a petition against the US bank, seeking OCC oversight to bring its dollar-backed stablecoin USD1 within regulatory limits. @worldlibertyfi#WLFI #OCC https://t.co/kDgbVB1c25
– Cryptonews.com (@cryptonews) January 8, 2026
USD1 has become very popular due to its impressive performance in the market. In December, Binance launched a limited-time “USD1 Boost” program, offering additional returns of up to 20% per year on this stablecoin through its “Simple Earn”. This promotion coincided with a significant increase in the market share of USD1 and was followed by Binance’s decision to expand USD1 trading pairs without fees and replace BUSD with USD1 as a private security on the exchange.
Trump-linked stablecoin USD1 jumped $150M later @binance it leads to a great promotion of 20% productivity, which leads to a rapid increase in sales volume.#USD1 #Trump #binansihttps://t.co/RfH368kICC
– Cryptonews.com (@cryptonews) December 24, 2025
Binance has placed USD1 as the most important part of its collateral, and has also integrated the currency into the central trading system.
The broader mortgage market continues to evolve in this direction.
Although middle-class lenders still have a large share of good loans, Galaxy Research data shows that blockchain platforms are now driving new growth.
Lending in the central financial sector reached $24.37 billion at the end of September, with Tether accounting for about 60% of the market followed, but the rest of the CeFi lenders have switched to cooperative and public reporting models.
A note Trump’s World Liberty Financial is launching a cryptocurrency lending service, which rounds the USD1 stablecoin at over $3.5 billion. appeared for the first time Cryptonews Arabic.
