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The price of Cardano (ADA) fell by 70% in 2025, canceling all the gains of the previous year. Despite remaining in the top 10 altcoins by market capitalization, ADA has sparked growing frustration for many holders.
However, late December brought signs that may support the possibility of an ADA recovery. The most notable factor is the growing demand for midnight.
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How can midnight (NIGHT) marketing demand affect the ADA?
First, the increase in overnight trading volume on Cardano-based decentralized exchanges (DEXs) will play a major role.
midnight It is a blockchain network developed by Input Output Global (IOG), the company behind Cardano. The network prioritizes data privacy using zero-knowledge technology.
Cardanians, a company that manages Cardano stake pools, said that overnight trading on Cardano dex accounts has created a new wave of activity on the chain.
The data shows that the trading volume on Cardano DEX funds reached 125 million ADA last week and 59 million ADA so far this week.
DexHunter, a DEX aggregator on Cardano, said NIGHT’s order book reflects stronger demand. To shop at NIGHT with ADA compared to sales. Specifically, the buy order was $1.38 million, while the sell order was only $480,000.
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“NIGHT is one of the most anticipated projects in Cardano today, and perhaps in all ecosystems,” He declared DexHunter.
These signs reflect the growing interest in Midnight and increasing demand for ADA As an underlying asset for rates, liquidity and swaps.
The extent to which interest in Midnight will last remains uncertain. Now, this creates momentum in demand that can combine with additional factors to support an ADA recovery.
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Cardano as a preferred asset in cryptocurrency indices as holders remain loyal
Second, ADA’s unique position in crypto currency index investment products, known as crypto currency index ETPs, also play an important role.
According to an analysis by expert James Seyphart, ADA is the only asset listed in all six ETP products that he reviewed.
expected James Seyphart Launching More Crypto Index Providers in 2026. These exchange-traded products contain a diverse portfolio of digital assets.
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The inclusion of Cardano in most business indexes indicates that financial institutions see ADA as stable and with strong long-term potential. This perception puts ADA ahead of many other altcoins.
This position favors the entry of institutional capital in ADA. It also creates positive buying pressure and attracts individual investors.
Additionally, DeFiLlama data indicates that Cardano’s total closed value (TVL), measured in ADA, has remained relatively stable at around 500 million, despite market volatility. This level indicates that users will not withdraw any capital or… They continue to hold their positions.
The number of daily active addresses has remained stable at around 25,000 since the beginning of the year.
Low prices coupled with continued activity in the chain suggest that investors are not leaving the ecosystem. This behavior reflects long-term trust between the holders and can become a catalyst for ADA recovery.
