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I submitted Yes yes Who was named co-CEO of Binance on Wednesday has direct advice for women navigating the world of work: ditch the soft crutches and embrace undeniable experience.
She reflects on what it takes for women to succeed in industries dominated by men, she told reporters in Dubai a few hours after announcing her appointment at Bitcoin Blockchain Week.
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Professional superiority over gender advantages
Her message went against the conventional wisdom of harnessing “feminine” forces – and embodied in a career that took her from a rural village in Sichuan province to the top of the world’s largest cryptocurrency exchange.
“The biggest obstacle for women is not what industry they work in – it’s the mental ceiling they set for themselves,” said Yee Hee.
She cautioned against over-reliance on perceived gender advantages, such as communication skills or good looks.
“When you rely on these soft skills, people respect your charisma rather than your competence. This ultimately undermines your professional credibility.”
Her message was unequivocal: In business competition, being a woman does not earn you leniency.
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“White knife in, red knife out,” he said, using a Chinese expression for tough competition. “No one slows down because you’re a woman. If anything, the attacks can be more ferocious.”
She emphasized that the key is to become the best in your field – be it marketing, growth, or content – so that colleagues and competitors respect your professional abilities above all else.
Consistent message about women’s leadership
Yee’s remarks are opinions she has expressed before. during Interview 2023she urged women to “forget your gender” and instead focus on becoming a good business leader. “Don’t focus on the fact that you’re a woman in a man’s world,” she said. “Never set limits for yourself.”
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Later the same year, in Another interviewShe attributed the lack of representation of women in leadership to societal expectations that discourage them from seeking to occupy senior positions. “Too many women don’t speak up or seek leadership positions because they aren’t encouraged by their families, schools or friends,” she said at the time.
His advice then, as now, is to seize opportunities proactively. “Women in tech or other new industries can be bolder and take more risks,” she said. “They’ll never know what they can achieve unless they jump into the field.”
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Double guidance for the next chapter of Binance
Richard Ting announced the appointment of Yi He as co-CEO during his keynote at Binance Blockchain Week, where the co-CEOs laid out an ambitious roadmap for the exchange. The dual leadership structure combines Yi He’s experience in product innovation with Ting’s background in regulated financial markets.
Ting described his promotion as a “natural progression”, emphasizing his role in shaping Binance’s user-centric culture since its foundation in 2017. Now the exchange is approaching 300 million users and has set a goal to reach 1 billion users.
When asked about the influence of the founder and long-term relationship partner, Zhang Ping Zhao, Yi He drew a clear line:
She stated: “My personal life is independent from my professional life. My achievements and abilities as a co-founder are often overlooked while my personal life is in question. Binance has almost 300 million users who trust us to defend our core values ​​- looking after their interests, protecting them and providing 1:1 support for all user assets.”
Now the exchange is approaching 300 million users and has set a long-term goal to reach 1 billion users. Ting said Binance is looking to become a “super app” that brings together centralized and decentralized finance. The company is also deepening its partnerships with major institutions, including BlackRock and Franklin Templeton. On the compliance front, Binance has blocked nearly $7 billion in potential fraud in 2025. It continues to seek regulatory approval around the world.
